The Great Shredded Wheat Mystery

As strange as it may seem, I happen to like Shredded Wheat. I've been eating the little straw cakes since I was a kid. I learned to like them at the annual summer scout camp. At breakfast we had the choice between Shredded Wheat and porridge. Now you must understand that this is not ordinary porridge, this porridge was scout camp porridge. I think they never quite emptied the huge pot they made it in, they just kept adding to it, day after day. They may not even have emptied it at the end of camp, just put on a cover and kept it as a starter for next year's camp. It had the consistency and colour of a fine Portland cement. It could have been used to build the Montreal Olympic Stadium (might have made it more solid). Since we had swimming just after breakfast (must go swimming when the water is at its coldest, builds character don't you know) filling your belly with something that had the specific gravity of concrete was just plain suicide, not to mention the fact that it tasted like... well like scout camp porridge. So I chose the lesser of the two evils and ate the little straw cakes for breakfast, got used to them and even got to like them.
There is a whole ritual around eating them. First of all you need a wide bowl that will comfortably hold two little straw cakes side by side. (At a certain moment Nabisco even sold square melmac bowls to hold your straw cakes in comfort.) Next you put them in the bowl, flat side down. (Yes there is a flatter side and if you put the rounder side down they'll wobble) Then you pour the milk over them making sure you thoroughly soak them, softens the straw a bit. Then finally pour the sugar on top. Never put the sugar before the milk since the milk will just wash the sugar off. Now quickly eat them, do not wait, soggy straw cakes are not a pretty sight.
Now here is the mystery. How many people can there be that love Shredded Wheat? I am asking this question because the last few times I went to the grocery store, the Shredded Wheat had disappeared. Their price was there, their space was there, but no Shredded Wheat. Of well, I said to myself, I'll just go to the grocery across the street. None there either. The next day I stopped at the last grocery store and once again gone... AND THIS IS NOT THE FIRST TIME THIS HAPPENS. Do the baby boomers need so much fiber that they are cleaning out the shelves? Have the younger generation taken to smoking them in the hopes of a hallucinative breakfast? What is going on?